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Client

Varnamala

Duration

1 months

Date

Dec 23, 2024

Varnamala

Varnamala is a premium Indian snack brand o ering high-quality regional snacks, sweets, and powders (podis).

Branding

Marketing

Varnamala aimed to stand out in the competitive food and snack industry, with a need for a strong and authentic brand identity that resonates with their regional heritage and product quality. They also faced challenges in reaching a broader audience and establishing trust.

Creative сhallenges

To create a compelling brand identity that captures the essence of regional Indian flavors while ensuring consistency across all touchpoints. The objective was to help Varnamala build a strong, recognizable brand that attracts loyal customers.

User experience focus

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Developed a unique and culturally resonant brand identity, including logo design, color palette, and packaging concepts.
Crafted marketing materials that reflect the brand’s authenticity and premium quality.
Assisted in creating a cohesive visual language for both online and o line platforms

Solution

Challenge

Branding

Marketing

Varnamala

Varnamala

Varnamala is a premium Indian snack brand o ering high-quality regional snacks, sweets, and powders (podis).

Varnamala is a premium Indian snack brand o ering high-quality regional snacks, sweets, and powders (podis).

Client

Varnamala

Varnamala

Duration

6 months

Date

Nov 13, 2024

Challenge

Challenge

Managing work and home responsibilities is a common struggle for users seeking home services. They often face difficulties with rigid scheduling, overwhelming service options, and uncertainty about quality and trust. A well-designed UI/UX can address these issues by simplifying booking processes through flexible options and personalized dashboards. Transparent reviews and real-time

Managing work and home responsibilities is a common struggle for users seeking home services. They often face difficulties with rigid scheduling, overwhelming service options, and uncertainty about quality and trust. A well-designed UI/UX can address these issues by simplifying booking processes through flexible options and personalized dashboards. Transparent reviews and real-time

Varnamala aimed to stand out in the competitive food and snack industry, with a need for a strong and authentic brand identity that resonates with their regional heritage and product quality. They also faced challenges in reaching a broader audience and establishing trust.

Goal

To create a compelling brand identity that captures the essence of regional Indian flavors while ensuring consistency across all touchpoints. The objective was to help Varnamala build a strong, recognizable brand that attracts loyal customers.

Solution

Developed a unique and culturally resonant brand identity, including logo design, color palette, and packaging concepts. Crafted marketing materials that reflect the brand’s authenticity and premium quality. Assisted in creating a cohesive visual language for both online and o line platforms.

Developed a unique and culturally resonant brand identity, including logo design, color palette, and packaging concepts. Crafted marketing materials that reflect the brand’s authenticity and premium quality. Assisted in creating a cohesive visual language for both online and o line platforms.

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Are you ready to create something extraordinary together?

Join the
legacy

T-HUB, Hitech City,
Hyderabad

Copyright © 2025 Ranaha

Contact

Are you ready to create something extraordinary together?

Join the
legacy

T-HUB, Hitech City,
Hyderabad

Copyright © 2025 ranaha.in

Contact

Are you ready to create something extraordinary together?

Join
the
legacy

T-HUB, Hitech City,
Hyderabad

Copyright © 2025 ranaha